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Hi! We’re Lovefool. 
Over and underwhelmed by the process of shopping, we decided to go back to our closets to see what pieces actually resonated with us. We found that our favorite ones that we kept coming back to were the mostly 90s vintage pieces that we had thrifted on our bestie dates together. Using those pieces as inspiration, we built a curated collection of styles that are effortless, versatile, and go great with what you already own

We’ve partnered with a female-owned factory in China to produce our clothing.  Working with these skilled craftsmen allows us to offer the best quality pieces at an affordable price point which means more accessibility. We try our best to source from deadstock fabrics, but always with quality and softness in mind first. We do small batch production runs, in sizes S-4X to make sure we’re not overproducing on any style. We use compostable mailers and recycled paper cardstock for our postcards and hangtags.
We're on a mission to create a relatable, trusting, and educational community for women to shop and be inspired by making sure YOU feel celebrated, seen, and heard through thoughtful design, consistent quality, and diverse representation.